Hey, I’m Laney.
I am a graphic designer with a passion for storytelling and all things whimsy!
My Approach
Design with Intent
Every project begins with a clear idea. I focus on building concepts that are thoughtful and purposeful, ensuring that each design decision supports a larger narrative or goal. From film-inspired work to branding systems, I use design as a tool to communicate emotion, identity, and story.
Design for Experience
I design with the audience in mind, often drawing from my own perspective as a fan—someone who deeply connects with media, brands, and experiences. That mindset allows me to think intentionally about what makes something exciting, immersive, and memorable. I focus on creating work that not only functions clearly, but also sparks joy, engagement, and emotional connection for the people interacting with it.
Cecilia 4 Photography Branding
A bold and expressive personal brand identity designed to capture a photographer’s creative voice through color, typography, and playful visual elements.
My Recent Projects
Ringling College
Calm Strips
A user-centered design intervention focused on improving student well-being through tactile, accessible solutions integrated into everyday spaces.
Kia center Wayfinding
redesign
A collaborative wayfinding system redesign aimed at improving navigation and user experience within a large-scale public arena.